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Did you know the new Microsoft Surface Pro 3 advertisement is set to K-pop band 2NE1’s song “I am the best”?  The fierce girl-group’s catchy tune imparts a powerful message of self-confidence and celebrating oneself.

In this ad, Microsoft puts the Surface Pro 3 in a head-to-head comparison with the MacBook Air.  Without explicitly saying it, Microsoft cleverly puts forth its message: the Surface Pro 3 is the best.

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